Mobility-On-Demand Service Design

Developing a plan for implementing Mobility-on-Demand (MOD) service in Round Rock, TX, required a detailed assessment of the city’s existing transit and paratransit services, defining the concept of operations for on-demand service and assessing the feasibility of implementation. A variety of concepts were explored, including an MOD-only solution versus integrating MOD with local and regional fixed transit. The City’s mobility needs and objectives guided the study.

As part of this effort, we developed functional requirements for the Software-as-a-Service (SaaS) platform to support each service option, which required an understanding of impacts to riders, operations, policy, and integration with existing systems and services. The feasibility study defined the MOD service area and phasing. It included on-demand operating rules, response times, operating requirements, operating costs, ridership estimates and calculated net impacts on ridership and operations.

We recommended the city acquire MOD services through a Transportation-as-a-Service (TaaS) procurement, and we developed the technical specifications to be used during the procurement process.